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Measuring readership : rationale and technique /

Guthrie, John T.

Measuring readership : rationale and technique / John T. Guthrie and Mary Seifert. - Paris : Unesco, 1984. - 116 p. ; 21 cm.

Bibliography: p. [113]-116.

ISBN: 9231021680 (pbk.)

LCCN: 84235447

Subjects--Topical Terms:
Readership surveys.
Reading interests.

LC Class. No.: Z1003 / .G87 1984

Dewey Class. No.: 028/.9

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