Ethics in public relations : A guide to best practice /
Parsons, Patricia
Ethics in public relations : A guide to best practice / Parson, Patricia. - London: Kogan page limited, 2004. - xvii, 241 p. ; 24 cm.
includes index.
Includes bibliographical references and index.
Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick -- Responsibility and accountability / Thomas H. Bivins -- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth -- Negotiating relationships with activist publics / Linda Hon -- Responsible advocacy for nonprofit organizations / Carolyn Bronstein -- Truth and transparency / Karla Gower -- Responsible online communication / Kirk Hallahan -- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath -- The ethics of public diplomacy / Philip Seib -- Ethics across borders / Donald Wright.
1412917972 (cloth)
013455446 Uk
Public relations--Moral and ethical aspects.
Ethics in public relations : A guide to best practice / Parson, Patricia. - London: Kogan page limited, 2004. - xvii, 241 p. ; 24 cm.
includes index.
Includes bibliographical references and index.
Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick -- Responsibility and accountability / Thomas H. Bivins -- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth -- Negotiating relationships with activist publics / Linda Hon -- Responsible advocacy for nonprofit organizations / Carolyn Bronstein -- Truth and transparency / Karla Gower -- Responsible online communication / Kirk Hallahan -- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath -- The ethics of public diplomacy / Philip Seib -- Ethics across borders / Donald Wright.
1412917972 (cloth)
013455446 Uk
Public relations--Moral and ethical aspects.