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Essentials of marketing management /

Lancaster, Geoffrey, 1938-

Essentials of marketing management / Geoff Lancaster, Massingham Lester and Ruth Ashford. - 4th ed. - London : McGraw Hill, 2002. - xiv, 522p.: ill.

Includes bibliographical references and index.

ISBN: 9780077098605

LCCN: 2017014981

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .L335 2018

Dewey Class. No.: 658.8

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