Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - 6th ed. - London ; New York : McGraw-Hill, [2010] - xxxi,946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 1995
658.8
Principles and practice of marketing / David Jobber. - 6th ed. - London ; New York : McGraw-Hill, [2010] - xxxi,946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 1995
658.8