Marketing / (Record no. 479)

MARC details
000 -LEADER
fixed length control field 00542nam a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220802095748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220316b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333987896
040 ## - CATALOGING SOURCE
Original cataloging agency KNATCOM-UNESCO
Transcribing agency KNATCOM-UNESCO
098 ## - UNESCO THESAURUS CLASSIFICATION
Call number based on UNESCO classification scheme 6.70LAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster Geoff
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Lancaster Geoff and Paul Reynolds.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent x, 427p.:
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
Topical term or geographic name entry element Marketing Concept
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme UNESCO Thesaurus
Suppress in OPAC No
Koha item type Books
Call number prefix 6.70
Call number suffix LAN
Classification part 6.70LAN
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    UNESCO Thesaurus     Non-fiction Kenya National Commission for UNESCO Kenya National Commission for UNESCO General Stacks 16/03/2022   6.70LAN RC00427 16/03/2022 c1 16/03/2022 Books