Services marketing: (Record no. 490)

MARC details
000 -LEADER
fixed length control field 00652nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220804110143.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220316b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131875523
040 ## - CATALOGING SOURCE
Transcribing agency KNATCOM-UNESCO
098 ## - UNESCO THESAURUS CLASSIFICATION
Call number based on UNESCO classification scheme 6.70LOV 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
245 ## - TITLE STATEMENT
Title Services marketing:
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Lovelock, Christopher& Wirtz, Jochen.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United States of America:
Name of publisher, distributor, etc. Pearson prentice hall,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 648p.;ill.;
500 ## - GENERAL NOTE
General note includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme UNESCO Thesaurus
Suppress in OPAC No
Koha item type Books
Edition 6th ed.
Call number prefix 6.70LOV
Call number suffix 2007
Classification part 6.70LOV 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    UNESCO Thesaurus     Non-fiction Kenya National Commission for UNESCO Kenya National Commission for UNESCO General Stacks 16/03/2022   6.70LOV 2007 RC00510 16/03/2022 c1 16/03/2022 Books