Global marketing management / (Record no. 492)

MARC details
000 -LEADER
fixed length control field 01056cam a22003014a 4500
001 - CONTROL NUMBER
control field 12269601
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220801110248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010104s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001016317
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130332712
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KNATCOM-UNESCO
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .K44 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition number 21
098 ## - UNESCO THESAURUS CLASSIFICATION
Call number based on UNESCO classification scheme 6.70KEE 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 10 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
Remainder of edition statement International edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme UNESCO Thesaurus
Koha item type Books
Call number prefix 6.70KEE
Call number suffix 2002
Suppress in OPAC No
Classification part 6.70KEE 2002
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    UNESCO Thesaurus     Non-fiction Kenya National Commission for UNESCO Kenya National Commission for UNESCO General Stacks 16/03/2022   6.70KEE 2002 RC00350 16/03/2022 c1 16/03/2022 Books