Penn, Bill <br/><br/>
Be your own PR expert 

 - 2nd ed. 
 - United Kingdom :  Thomson learning,  2004. 
 - 186 p. : ill 
<br/><br/> Includes bibliographic reference 
<br/><br/><label>ISBN: </label>1844800733 
<br/><br/><label>Subjects--Topical Terms: </label>