Rosenbaum-Elliot, Richard (ed). <br/><br/>
Strategic Brand Management / 
Richard Rosenbaum-Elliot, Larry Percy and Simon Pervan (ed). 
 - 2nd ed. 
 - Newyork:  Oxford University press,  2011. 
 - 303p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/>Include bibliographic reeferences. 
<br/><br/><label>Subjects--Topical Terms: </label>