Pillan, R.S.N. <br/><br/>
Modern marketing / 
Pillai, R.S.N and Bagavathi. 
 - New Delhi:  S. Chand & Company Ltd,  2009. 
 - 592 p.; 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing