Lancaster, Geoffrey,  1938- <br/><br/>
Essentials of marketing management / 
Geoff Lancaster, Massingham Lester and Ruth Ashford. 
 - 4th ed. 
 - London :  McGraw Hill,  2002. 
 - xiv, 522p.:  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077098605 
<br/><br/><label>LCCN: </label>2017014981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L335 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8