TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
AU  - Ashford,Ruth
TI  - Essentials of marketing management
SN  - 9780077098605
AV  - HF5415.13 .L335 2018
U1  - 658.8 23
PY  - 2002///
CY  - London
PB  - McGraw Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -