Etzel J.Michael. <br/><br/>
Marketing / 
Michael J.Etzel, Bruce J.Walker, and William J.Stanton. 
 - 14th ed.  
 - New York :  McGraw Hill,  2007. 
 - 706 p.  ill. 
<br/><br/> Includes glossary, name and subject indexes. 
<br/><br/><label>ISBN: </label>9780071106016 0071106014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.