TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523
PY  - 2007///
CY  - United States of America
PB  - Pearson prentice hall
KW  - Marketing
N1  - includes index
ER  -