Giles,G B. <br/><br/>
Marketing / 
G. B. Giles 
 - 6th ed. 
 - London:  Pitman Publishing,  1994 
 - 276p. 
<br/><br/><label>ISBN: </label> 0712114246 
<br/><br/><label>Subjects--Topical Terms: </label>