Kotler, Phillip. <br/><br/>
Principles of marketing / 
Kotler, Phillip& Armstrong, Gary 
 - 12th ed. 
 - New Jersey:  Perason Education,  2008. 
 - xix, 597p.; ill.; 
<br/><br/> includes index, glossary& bibliographic references. 
<br/><br/><label>ISBN: </label>9780132390026 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing