Stokes, David. <br/><br/>
Marketing :  a brief introduction / 
Stokes, David& Lomax, Wendy 
 - 1st ed. 
 - London:  Thompson learning,  2008. 
 - xvi, 448p.; ill.; 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>9781844805525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing