Pillai R.S.N. <br/><br/>
Modern marketing:  principles and practices / 
Pillai R.S.N and Bagavathi. 
 - 4th ed.  revised and enlarged edition 
 - New Delhi:  S. Chand& Company Ltd.,  2009 
 - 592 p.: 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label>