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Essentials of marketing management / Geoff Lancaster, Massingham Lester and Ruth Ashford.
Material type:
TextPublication details: London : McGraw Hill, 2002.Edition: 4th edDescription: xiv, 522p.: illContent type: - text
- 9780077098605
- 658.8 23
- HF5415.13 .L335 2018
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Kenya National Commission for UNESCO General Stacks | Non-fiction | 6.70LAN 2002 (Browse shelf(Opens below)) | c1 | Available | RC00414 |
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| 6.70PIL 2009 Modern marketing / | 6.25SAM 1995 Economics / | 6.70GLA 2001 Accounting : theory and practice / | 6.70LAN 2002 Essentials of marketing management / | 6.70COX 2004 Business accounts for book-keeping and financial accounting sources / | 6.25BUR 2010 Supply management / David Burt, Sheila Petcavage, and Richard Pinkerton. | 6.70WOO 2012 Business accounting 1 / |
Includes bibliographical references and index.
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